As the legalization of cannabis continues to spread across the US, the retail, cultivation and manufacturing industries that supply and support the increasing demand are quickly evolving. Billions of dollars are being invested in the farming and manufacturing of cannabis and hemp. As the global market develops, consumers will be shocked to learn that there are no standards for cannabis like those we have come to expect for food and beverages. Universal organic and sustainable standards that protect the environment or the health of the consumer simply don’t exist for cannabis. That’s why it’s important to start asking the question #WhatsInMyWeed of the products we are consuming.

Countless strains of marijuana and hemp being manufactured into edibles, topicals, and concentrates. Cannabis companies, both marijuana, and hemp centric, are just at the tip of the iceberg in identifying cannabinoids (the most famous being THC and increasingly CBD) available in cannabis, what their effects are and the economics of isolating and extracting them. 

In a broader atmosphere where even basic things like appellation and genetics are unclear and it’s incredibly difficult to receive federal funding for research and development for cannabis because of it’s schedule one narcotic status we think consumers should be asking #Whatsinmyweed. 

This atmosphere of confusion is what prompted the Cannabis Certification Council to launch our #Whatsinmyweed campaign and subsequently, the development of our Organically Grown certification. #Whatsinmyweed is designed to help you connect the dots between how you shop at the grocery store and how you make choices at the dispensary. Organically Grown will become the seal you look for on all your cannabis products to know that they meet a clear, universal, organic standard. 


Before we get there though, we have some basic questions and answers to help you navigate the cannabis market as it stands now. 

As the industry scales, accountability in cultivation, processing and at the point of sale is necessary. For many consumers in adult-use states, it is possible to find clean cannabis in the commercial market. Consumers should want organic cannabis for all the same reasons they want organic and produce and more; after all we don’t smoke tomatoes or broccoli. 

Nearly all consumers inherently understand there is a difference between inorganic and organic, unsustainable and sustainable; the CCC is dedicated to ensuring the same is true in cannabis. 

For consumers in adult-use (and medical only) markets, as we said above it is possible to find clean cannabis. For starters, go to and check out the various standards and certifications listed on our website. Each has its pros and cons but all require cultivators to go above and beyond what they are required to do by whichever state they’re in. 

There are also some easy questions to ask when you’re at the dispensary to help you decide if a product meets your standards;

  1. Do you know what pesticides are used by the cultivator?
    1. Most states require that pesticides be listed on the packaging. If you see chemicals that are difficult to pronounce, you might seriously consider it if you want to smoke it. In many cases, if they use organic pesticides or no pesticides that information will also be listed.
  2. Does your flower product carry any certifications or additional labels beyond state requirements?
    1. Look for seals like Organically Grown, Sun + Earth and more that you can find at 
  3. Does your store offer a recycling bin or incentive program?
    1. The waste stream in cannabis is significant. Supporting retailers that work hard to capture, re-use, recycle and upcycle their waste is a great way to drive sustainable practices in the industry

Learn more about #WhatsInMyWeed at as well as following our mission on Instagram. If you’d like to get involve consider donating to our cause or joining our proud list of supporters!