Sonoma County


SOMO Village | Rohnert Park, CA

Join us in Northern California in 2020 as we expand the Cannabis Sustainability Series to the West Coast!

Please note The Sonoma County event has been postponed due to recommendations from the CDC regarding conducting events during this time. Stay tuned as the CCC is committed to offering digital content as well as rescheduling this event for a later date. 

The symposium is a touchstone event in the cannabis industry. Each symposium event offers a unique opportunity to learn and for high level peer-to-peer networking. Featuring partnerships with government, industry and media, the Symposium is the premier platform to engage with the sustainable cannabis community. 

This symposium series connects industry executives, advocates, scientists and thinkers together to envision a sustainable future for the cannabis industry – and provides decision-makers with the tools they need to make positive changes today.


Event is POSTPONED until further notice 

2020 Agenda



12:00 PM – 12:30 PM

Opening Remarks

1:00 PM 

Ben Gelt, Board Chair, Cannabis Certification Council

Sonoma County Symposium

Ben Gelt is an entrepreneur and consultant specializing in business development and strategic communications. A respected political strategist and policy expert, Ben co-founded the Organic Cannabis Association (now the Cannabis Certification Council) in 2015.

Ben has been at the forefront of cannabis policy in Colorado since 2011 when he represented the University of Colorado Toxicology Lab advocating for higher standards for testing and quality control in the cannabis industry via state rule making panels and committees. Ben currently chairs the Denver Cannabis Sustainability Workgroup and also the Certification Council which both organize the Cannabis Sustainability Symposium.

Additionally, Ben serves on the City of Denver Stakeholder Committee, the City of Denver Community Equality Committee, the State of Colorado Pesticide Stakeholder committee in addition to working with a diverse array of local, national and international clients on matters of business and public affairs.

Oren Wool, Sustainable North Bay

Economic Overview, sustainability Kpi's

1:15 PM – 1:20 PM

Tamar Maritz, BDS Analytics

Sonoma County Symposium

Tamar Maritz is VP of Business Development at BDS Analytics, the leading market research, analytics and insights firm in the cannabis industry. With a strong background in market research and analytics consulting for some of the biggest fortune 500 tech companies, Tamar brings years of analytical and insight-driven experience to the cannabis industry, already having helped countless existing and up-and-
coming operators thrive in the cannabis supply chain over the past 3 years. Coupled with an
undergraduate degree in Biochemistry and an MBA with a focus on quantitative marketing strategy, she is able to provide a unique perspective and understanding of the industry from both the commercial and
pharmaceutical ends.


CA regulatory look ahead

1:20 PM – 1:35 PM


Cannabis CSR: Why Responsibility Matters 



1:45 PM – 2:30 PM
Moderator: Orlando Padilla, Nova Growth


Amanda Reiman - Vice President of Community Relations, Flow Kana

Sonoma County Symposium

Amanda Reiman is the Vice President of Community Development for Flow Kana, a branded cannabis distribution company that works with craft farmers in the Emerald Triangle. She is also a Board member for the California Cannabis Tourism Association, The Fire Safe Council of Mendocino County, the Solar Living Institute, and The Initiative, the first incubator/accelerator for women owned cannabis businesses. Amanda earned her PhD in Social Welfare from UC Berkeley in 2006, where she taught in the School of Social Welfare for 11 years. Having spent 20 years studying cannabis from a community and public health perspective, she was the first Chair of the Berkeley Medical Cannabis Commission and sat on the Oakland Cannabis Regulatory Commission. Amanda currently lives in Ukiah with her partner Sean and their 2 dogs and 3 cats.

Dr. John Oram, CEO & Founder of NUG
Evelyn LaChapelle, Last Prisoner Project

Sonoma Symposium

Oakland, CA native Evelyn LaChapelle is an experienced events coordinator and community liaison, who is now utilizing her professional position within the legal cannabis industry to advocate for restorative justice. She is an active member of the Last Prisoner Project, dedicated to redressing the past and
continuing harms caused by the war on cannabis through clemency and reentry programs.

Evelyn has been impacted by the War on Drugs firsthand: in 2013, the Loyola Marymount University
graduate and mother of a four-year-old daughter was convicted on three charges related to her minor
role in a marijuana distribution operation. She was sentenced to 87 months in prison. She had no prior
record, nor any indicators that she was a repeat offender. On February 1, 2019 she was released from
federal custody and began her 4-year probation sentence, during which she was hired as a sales and
catering coordinator for a prominent hotel, but then subsequently fired after a co-worker searched her
name and found her convictions.

Evelyn has overcome these challenges and found success in the legal cannabis industry through her
work at infusion technology company Vertosa, where she manages all public and industry events. Back
in her Oakland hometown, where Vertosa is based, Evelyn coordinates happy hours and neighborhood
collaboration events, such as First Fridays, which make space for locals to interact and enjoy cannabis as
a community. Evelyn also spearheads Vertosa’s partnership with the Last Prisoner Project, as well as
community service programs including gardening outings.

Through community engagement, Evelyn works to create a more transparent and accessible industry
that encourages minorities to penetrate all aspects of the business, including in the labs and the
executive offices. She has also made it her goal to create a real second chance for men and women
being released from prison through her work with both Vertosa and the Last Prisoner Project.

Energy & Infrastructure – Indoor/Outdoor, Efficiency, Cost Ratios, Regulations



2:45 PM – 3:15 PM
Moderator: Ted Tiffany Principal, Director of Sustainability, Guttmann & Blaevoet Consulting Engineers


Dr. Nadia Sabeh
Kyle Booth, Energy Solutions

Sonoma County Symposium

Kyle Booth is the technical lead for the 2022 Title 24, Part 6 Controlled Environment Horticulture measure development. Mr. Booth has seven years of experience performing energy audits on agricultural facilities of all types across the US, including greenhouses and indoor horticulture facilities. He has performed market studies on agricultural energy efficiency potential, gas heating equipment, and chillers. In addition to his code development work, Mr. Booth is a lead engineer on several commercial foodservice and water heating programs and manages the gas engineering team for Energy Solutions. He has a BS in Mechanical Engineering from the University of Vermont.


Dan Grace, Dark Heart Nursery



Brady Nemeth, Utility Rebate Coordinator, Fluence



Waste: Packaging and Supply Chain Efficiency



3:30 PM – 4:00 PM
Moderator: TBA



Troy Meadows, Legion of Bloom

Sonoma County Symposium

With more than 17 years of cannabis cultivation experience, Troy Meadows is a Legion of Bloom Marketer who has worked as a Project Manager for several farm operations under the collective model prior to prop 64. He earned a degree in film and video production from Full Sail University, an institution that focuses on cutting-edge techniques. In addition to building the LEGION brand, Troy thrives on being a world traveler who has lived in five countries, traveled through 26 others, and visited 47/50 US states. Oh, and did you know that he is also an ultrarunner, yogi, avid outdoorsman, and fly fishing guide?


Climate/Regenerative Ag – branding, risk, insurance and investors, appellations, pros and cons of indoor vs outdoor



4:15 PM – 4:45 PM
Moderator: TBA



Jonathan L. Gelbard, PH.D. Director of Integrative Conservation, Conservation Value Solutions
Julia Jacobson, CEO Aster Farms

Sonoma County SymposiumJulia’s a driven, determined female entrepreneur. As CEO and Director of Business Strategy at Aster Farms, Julia brings a passion for business development, analytics and integrity to the Aster team. Her personal passion for cannabis is rooted in her struggle with epilepsy and migraines, incorporating the plant with her prescribed routine to mitigate symptoms, balance equilibrium and chart a healthy course. It’s no wonder she’s dedicated to procuring cannabis of the utmost quality at Aster Farms.

Graduating with honors at Brown University, Julia went on to be a buyer at Bloomingdale’s, overseeing three nationwide departments. It was there that she envisioned her first company NMRKT, a platform powering custom shops for blogs, magazines and influencers online. As the NMRKT CEO, Julia was invited to join the coveted and grueling Techstars program, and that’s where her skills in developing business at scale really took flight—NMRKT was acquired by XO Group in 2017. Today, Julia is a mentor to Columbia University and Brown University entrepreneurial programs.


Closing Remarks Regenerative Agriculture / Appellations

5:00 PM – 5:15 PM


5:30PM -7:00PM 




Thank you to our 2020 Sonoma County Sponsors

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