October 29th, 2019

AC Hotel by Marriott, Worcester MA 


The Cannabis Sustainability Symposium Series expanded to Worcester, MA on October 29, 2019.

This series connected industry executives, advocates, scientists and thinkers together to envision a sustainable future for the cannabis industry – and provided decision-makers with the tools they need to make positive changes today.

The Cannabis Certification Council and its sponsors hosted the Cannabis Control Commission Commissioner Kay Doyle as the Keynote speaker. ⠀

Panel discussions include topics of sustainable energy usage, best practices & technology, community development, and more. ⠀

2019 Keynote Speaker

 Kay Doyle, Commissioner, Cannabis Control Commission

“The Critical Role of Sustainability in the Cannabis Industry”

Energy Engagement & Reporting for Cannabis Facilities

2019 MA Symposium


Tuesday, October 29th, 2019

2019 Agenda



1:00 PM – 1:30 PM



1:30 PM – 1:45 PM

Ben Gelt, Board Chair, Cannabis Certification Council 


Overview / Kickoff

1:45 PM – 2:00 PM

Emcee, Sue O’Connell, NECN

Meg Collins, Vice President of Public Affairs

Good Chemistry Nurseries, CO & MA 


Natural Resources: Examining Sustainable Energy use in the Industry



2:00 PM – 2:45 PM


Sarah McGarrell, Pierce Atwood LLP

Sarah McGarrell Pierce AtwoodSarah McGarrell is an attorney in Pierce Atwood’s Business Practice Group, where she works primarily with emerging, growth, and closely held companies.

Sarah represents companies in the medical, recreational, and hemp industries and frequently works with entrepreneurs and stakeholders to develop sustainable, thoughtful, and compliant business structures and financing plans. In addition, Sarah represents investors in leaf touching and non-leaf touching opportunities, counseling on due diligence, structure, and regulatory issues across all stages of investment.

Sarah has represented investors through all stages of their investment cycle and advised portfolio companies as in-house counsel at a private equity firm. As a former entrepreneur herself, Sarah brings a unique perspective and understands the challenges facing founders and young companies.



Michael Sather, Solatube

Michael Sather, Solatube

Michael Sather has been with Solatube International, Inc. since 1999, helping to establish the commercial market for tubular daylighting devices throughout North America.  Solatube is known for their innovative daylighting systems, using passive optical technology to more effectively bring sunlight to interior spaces, reducing the need for electric lighting and cooling in commercial buildings.  Michael helped design Solatube Daylighting Systems into the first NetZero Energy schools in the country, as well as hundreds of LEED projects. His most recent assignment has been working with indoor cultivators to help them improve their operations.  Michael resides in Vista, CA and enjoys reading, juggling, yoga, and water polo in is free time.


Sam Milton, Climate Resources Group

Sam Milton Climate Resources Group 

Sam Milton is Principal of Climate Resources Group, a New England-based firm with a focus on solving problems and finding opportunities at the intersection of climate and energy. Through the grower advisory service, Enlighten Your Grow, his firm guides cultivators on approaches to optimize their grow operations and works with stakeholders to advance lower-impact best practices. Sam is an active stakeholder in cannabis and energy policy and regulatory discussions across North America.


Randal MacCaffrie, C3RN

Randal MacCaffrie 3CRNRandal MacCaffrie is the Co-Founder and Chief Innovation Officer (CIO) of Cannabis Community Care and Research Network (C3RN).

Randal has more than 25 years experience in activism, education and construction in both the traditional and regulated cannabis industry Randy’s passion and art is rooted in both his love of music as a percussionist and his talent for woodworking.

In January of 2017, Mr. McCaffrie founded Cannabis Community Care and Research Network (C3RN) with his business partner
Dr. Marion McNabb. C3RN hosts a virtual Cannabis Center of Excellence – bringing together cannabis community, industry, academics, healthcare providers,
policy makers, consumers, and patients to advocate for meaningful change in cannabis research and education.

As C3RN’s CIO, Mr. McCaffrie leads C3RN’s creative, innovation, and cannabis community partnerships — he excels in connecting colleagues and friends in order to create meaningful, profitable, and long lasting cannabis industry partnerships.
In Mr. McCaffrie’s role, he co-designs and leads C3RNs Massachusetts social equity courses as part of the Cannabis Control Commission social equity training program, launched in October


Best Practices & Technology: Making the Industry Sustainable by Finding Best Practices to Help Technology and Entrepreneurs Grow.



2:45 PM – 3:30 PM


Ryan Goldstein, AP Keaton

Ryan Goldstein, AP KeatonRyan is the founder, CEO and President of A.P. Keaton, a boutique, full-service marketing agency that specializes in
Adult Beverage and Cannabis. Ryan has more than 20 years experience in launching, growing and selling brands on
both the brand and agency side. In addition to running A.P. Keaton, Ryan is also an active investor and frequent
industry speaker.


Zander Sebenius, Greener Tech

Zander Sebenius

Zander has an extensive background in the energy and clean technology industries. Prior to co-founded Greener, Zander held roles at Tesla, SolarCity, and Flextronics focused on corporate strategy, data analytics, and customer acquisition. He holds an MBA from Harvard Business School and a degree in Environmental Engineering from Harvard College.

Sam Mason, Encompass Energy

Sam Mason Encompass Energy

Sam Mason, P.E., ASHRAE 90.1 LSC, BEMP, LEED® AP BD+C, is the principal at Encompass Energy LLC. He provides energy analysis, code assessment, and design assistance services for developers, contractors, architects, and engineering firms across North America, Europe, and the Middle East. He has over twelve years of experience in the design and construction industry, with a focus on pragmatic approaches to energy efficiency and sustainability. His expertise includes detailed HVAC design and he is an expert in whole-building energy simulation and optimization. 

Harry Etra, HXE Partners

Harry Etra HXE Partners

Harry Etra is the CEO & Founder of HXE Partners. Harry’s experience is in advising public and private companies on their sustainability and Environmental, Social, and Governance (ESG) strategies. Harry holds an M.B.A. from Columbia Business School and a B.A. in history from Yale University.


Community Development: Making the Marketplace of Cannabis Sustainable as an Industry that can Grow in Diverse and Rural Neighborhoods



3:30 PM – 4:15 PM


Doug Bailey, Rasky Partners

Doug Bailey, Rasky Partners

Doug Bailey, Senior Vice President

Drawing on his extensive media and public relations background, Doug Bailey has played a key role in devising communications strategies that support organizations’ business initiatives, including professional sports team acquisitions, publication launches, branding efforts and business endeavors.

 Returning to Rasky Partners as a Senior Vice President, Doug has worked with major corporations, organizations, coalitions and individuals on issues involving litigation, employee disputes, industrial accidents, product recalls, government prosecution, and medical malpractice. Doug was previously a Senior Vice President at Rasky Partners before founding his own firm, DBMediaStrategies Inc.

Before entering the PR world, Doug spent 15 years as an award-winning journalist with the Boston Globe, where he held several positions, including business reporter, Deputy Business Editor, Political Editor and Senior Assistant Metro Editor for the Health and Science section, overseeing the paper’s coverage of medical, science, environmental, census, biotechnology, and higher education issues. A journalism major at the University of Maine, Doug was an adjunct professor at Boston University in the Communications Department. He is also a member of the board of directors of the International Institute of New England.




Renny Cushing, Criminal Justice Chair of NH
Tito Jackson, Verdant Medical
Reni George, Pure Roots Collective

Reni George is the CEO of Pure Roots Collective, a holding company that has interest in Vertically Integrated Medical and Adult Use Cannabis Companies, and brands. Currently Pure Roots is building 25 retail locations, and 700,000 sq ft of cultivation, 50,000 processing and manufacturing center.Reni George is a founding member of Cypress Cove Capital Advisors. Cypress Cove Capital has invested and advised in over $285 million dollars of Private Equity transactions since inception. Reni is a board advisor and investor in TCC Wireless, T-Mobile’s 2nd largest dealer with over 260+ locations in 19 states. In addition he is an investor and advisor to ZIVO BioScience (OTC: ZIVO). Cypress also holds a significant real estate portfolio over 30 million sq ft.He advises multiple labor union leadership on labor relations and pension fundmatters, including the IBT International Brotherhood of Teamsters, Michigan Carpenters and Millwrights, and UAW VEBA. Reni was also a finance committee member of the Gretchen Whitmer for Governor of Michigan, Marco Rubio Senate, Candice Miller for Congress, John Dingell for Congress, John McCain for President., and numerous local and state level candidates and incumbents.


Keynote Address

“The Critical Role of Sustainability in the Cannabis Industry” Energy Engagement & Reporting for Cannabis Facilities



4:15 PM – 5:00 PM


Q & A

Sue O’Connell, NECN

Kay Doyle, Commissioner, MA Cannabis Control Commission

Kay Doyle

Kay Doyle - Commissioner, Massachusetts Cannabis Control Commission

Kay Doyle served as Deputy General Counsel to the Massachusetts Department of Public Health (DPH), where she acted as primary counsel to the Medical Use of Marijuana Program, the Food Protection Program and the Tobacco Control Program, advising clients regarding federal and state law relating to marijuana, food regulation, environmental health, tobacco protection, and administrative law.

Prior to her time at DPH, Kay worked as an attorney for Kopelman and Paige, P.C. representing private and municipal clients with a focus on issues relating to the medical use of marijuana law, administrative law, land use law and civil rights law and environmental law. She has experience practicing before all levels of federal and state court, including the United States Supreme Court. Kay is a graduate of Bucknell University and Boston University School of Law and admitted to practice law in Massachusetts and New York.


Closing Remarks & Reception

5:00 PM – 5:15 PM

Jimmy Young, Pro Cannabis Media  

5:15PM -7:30 PM

Reception Sponsored by: Rasky Partners 


Thank you to our 2019 Massachusetts Sponsors

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