The CCC is a nonprofit standard holding body focused on providing consumer and industry education, transparency and choice in the cannabis industry.

This four year running event will connect industry executives, advocates, scientists and thinkers together to envision a sustainable future for the cannabis industry – and provide decision-makers with the tools they need to make positive changes today.⠀

The #WIMW campaign highlights the connection between organic fine goods and cannabis. By reminding customers that they seek organic, high quality foods, we urge them to demand the same from their cannabis.